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Marketing in 2026-27 is an ENTIRELY different ball game. Half the job titles exist because of one blue link, & that link is almost gone. Let me explain:

For 20 years, the internet worked one way.

You typed a question on Google, only for it to give you 10 blue links. You clicked one (probably the sponsored one on the top).

So naturally, you hired an entire marketing team around that click.

> SEO specialist to appear in one of those 10 links.
> Content writer to write an SEO optimised page.
> Paid media manager to buy the spot above it.
> Data analyst to count the clicks.
> Reporting lead to turn clicks in decks for the CEO.

Basically, everyone dedicated their entire job to convince a stranger to click on your blue link.

Now, we all ask ChatGPT. And ChatGPT gives only one answer. No clicking on any blue link.

So the marketing team needs to be built for AI answers, not for clicks.

Someone to decide where the brand should show up. Someone to create what’s worth quoting. Someone to approve what goes live. And an AI marketer doing the repetitive work in between.

Last month, I attended a conference literally called Zero Click. To my surprise, the conversations were about how to show up in AI answers.

And I got a demo of Aim, Profound’s AI marketer, doing the research & drafts that used to need 5 different job titles.

I was surprised that the entire tool, like Aim, already exists out here.

I’ve never told anyone this. But after 4 years of working (non-stop), I burned out. I was just too scared to stop.

If you create content, you'd know you can not afford to completely shut off from social media.

So it was natural for me to keep going.

Chronic scrolling. Ideas. Edits. Posts.
Chronic scrolling. Ideas. Edits. Posts.

Until I stopped getting any ideas & I felt like I was losing my 'creator' spark.

So for the first time in 4 years, I finally took 5 days off (it felt extremely uncomfortable).

I made a hardcore rule: No laptop, phone is fine.

So whenever I got an idea, i opened my notes app and started yapping (using wisprflow.ai).
Replied to important DMs the same way.
Then put my phone down.

It did not feel like work, so I saved my sanity.
When I did come back, I had so many ideas to work on. I was amazed to know I suddenly became a yapper with Wispr flow.

Feels like a beast even since I came back from the break.

Another rule: Going for a walk, staring at something green more often.

So if you take away anything from this post, take away this:

> Take that damn break.
> The algorithm will still be here.

You deserve a calm life. Make it consistent with system and tools.

PS: When was the last time you took a REAL break? 👇

You just need a Claude $100 Max subscription plan. Not $20/month. Not a ChatGPT subscription. Let me explain:

Claude $100 subscription gives the maximum ROI in return.

Because ChatGPT and Claude subscriptions are mostly at the same price ($100/month plan), but the amount of work we get is NOT THE SAME.

Read this guide first: https://lnkd.in/e6eeD35X

Here's what $100 a month buys you:

ChatGPT's $100 plan: $1,055 worth of work.
Claude's $100 plan: $5,725 worth of work.

5× more for Claude.

Why? Because you don't pay per task. You pay a flat $100. And each lab decides how much work that $100 buys.

Anthropic decided to be generous. Very generous.

But only if you use it right.

Claude counts in tokens. A token is a piece of a word.
Every message, Claude pays for 3 things:

> It reads. Your whole conversation, from the top. Every message. Every file. Again.
> It thinks. The effort setting decides how much.
> It writes. The answer, the doc, the deck.

Also, Claude keeps a saved copy of what it already read. That's the cache. It counts much less against your weekly limit.

But you must follow the 22 rules as if your life depends on it:

1. Use Medium effort. Never Max.

→ Low for grammar, reformatting and translations.
→ Medium for everything else.
→ High for the one-shot prompt for a super-ambitious work.
→ Never Extra. Never Max.

2. Never change model between turns.

Each model has its own cache. If you switch from Opus to Sonnet mid-chat, then the selected model re-reads the whole chat at full price.

3. First, plan your task in text. And then ask for a file

Never start any chat with "Make me a 12-slide deck." Plan the outline first. Agree on every section & the text inside the slides. Then prompt:

"Build this exact deck. Don't change the outline."

4. Put all your task requirements in one prompt.

Three prompts = three full re-reads.
One prompt with three asks = one.

These 4 rules are just the starters, but to know all the rest of the 18 rules, click here: https://lnkd.in/e6eeD35X.

Bottom line: Stick to Claude (for now).

Dear LinkedIn, you had one job. Literally one. To connect people and make people's networks visible to each other.

I have 9,847 LinkedIn connections. But:

> the search button is buggy
> the filtering options suck
> I can't see my connections' networks

All those people & potential, buried in a list I'd never scroll through easily.

But then I found Happenstance.

It's like ChatGPT for finding people. And I can't believe how good it is:

1. You upload your LinkedIn connections. And Gmail, Twitter, Instagram, and more.
2. You can search in plain English to find anyone.
3. It's free.

And now you just use it like ChatGPT – but for people.

I just found a graphic designer for LinkedIn carousels in London within my 9,000+ connections.

♻️ Repost this to help others find people with AI